Missed the latest practice development articles from respected ophthalmology journals Cataract and Refractive Surgery Today, Ophthalmology Management and Eyeworld? View the complete library of publications from Kay Coulson, President of Elective Medical Marketing.

It’s Time To Abandon “Premium” IOLs
Cataract and Refractive Surgery Today, July 2010

Meeting the Premium IOL Challenge
Ophthalmology Management, May 2010

Overcoming Barriers in the LASIK Environment
Eyeworld, May 2010

2009

Events and Conversations:  The New Approach to Effective LASIK Marketing
LVC Toolkit eNewsletter, September 2009

Patient Satisfaction:  The Low-Cost, High-Return Improvement for Your LASIK Practice
LVC Toolkit eNewsletter, July 2009

Say No to Practice Management
Eyeworld, August 2009

How to Succeed in Building an OD Network
LVC Toolkit eNewsletter, May 2009

Having Trouble Building an OD Network?  Here are 5 ways to fail.
LVC Toolkit eNewsletter, March 2009

The Volume of Premium Lenses is Still Growing
Cataract and Refractive Surgery Today, March 2009

Postoperative Data Tracking Critical To Improving LASIK Outcomes
LVC Toolkit eNewsletter, January 2009

Give Your Practice a Wellness Check
Review of Ophthalmology, January 2009

2008

Our Static LASIK Market
LVC Toolkit eNewsletter, December 2008

A Cataract Diagnosis Creates Opportunity
Refractive Cataract Surgery eNewsletter, December 2008

Give Thanks You’re an Ophthalmologist
Refractive Cataract Surgery eNewsletter, November 2008

Patients Are Not Loyal. They Need to Be Reminded.
LVC Toolkit eNewsletter, November 2008

Raising the Bar for Appointment Schedulers
Refractive Cataract Surgery eNewsletter, October 2008

If You Think You’re The Better Surgeon, Prove It
LVC Toolkit eNewsletter, October 2008

What to Do About Marketing LASIK?
Ophthalmology Management, September 2008

You Can Recession-Proof Your LASIK Practice
Ophthalmology Management, September 2008

The Economy Will Not Get Better. You Must Get Better.
LVC Toolkit eNewsletter, September 2008

Committed To Excellence: Stellar results and a perfect patient experience will deliver LASIK growth.
Ophthalmology Management, September 2008

How and why to act now to protect your online reputation.
Cataract and Refractive Surgery Today, September 2008

Premium Refractive IOLs: Measuring Happiness or Satisfaction?
Refractive Cataract Surgery eNewsletter, September, 2008

Measuring LASIK:  Is There a Magic Bullet?
LVC Toolkit eNewsletter, August 2008

Silo Scheduling vs. Block Scheduling:  Understanding the Difference
Cataract and Refractive Surgery eNewsletter, July 2008

Everyone’s A Critic: Are You Monitoring Your Online Reputation?
Cataract and Refractive Surgery Today, July 2008

Are You Aware of Your Online Presence?
Cataract and Refractive Surgery eNewsletter, June 2008

Silo Scheduling: Proactive Templates Deliver the Practice You Desire
Eyeworld Supplement, June 2008

Performance Driven Practices: Early Adopters Share Their Strategies
Cataract and Refractive Surgery Today Supplement, June 2008

Are Lifestyle IOLs Worth It? Establishing realistic financial goals for upgraded lenses.
Eyeworld Supplement, June 2008

Educating Today’s Premium IOL Candidate: The Four-Step IDEA Process
Ophthalmology Management, June 2008

The Administrator Crisis
Cataract and Refractive Surgery Today, May 2008

Efficiency Exhaustion
Cataract and Refractive Surgery Today, March 2008

A Recession May Be Just the Jumpstart You Need
Refractive Cataract Surgery eNewsletter, March 2008

What is a Premium IOL Worth & Premium IOL Internal Marketing
Mastering Refractive IOLs_The Art and Science, Editor David Chang, Slack Incorporated

The Vision Preferences Checklist
Refractive Cataract Surgery eNewsletter, February 2008

Are Lifestyle IOLs Worth It?
Refractive Cataract Surgery eNewsletter, January 2008

2007

Moving LASIK from Good to Great
Ophthalmology Management, November 2007

Either/Or: Add Structure to the Lifestyle IOL Conversation
Cataract and Refractive Surgery Today, November/December 2007

Lifestyle IOLs: Your Role in Delivering Patient-Preferred Vision
Cataract and Refractive Surgery Today, November/December 2007

Attracting, Communicating and Coverting Patients to Refractive IOLs
Cataract and Refractive Surgery Today, November/December 2007

Improving Surgeon Communication In the Lane
Refractive Cataract Surgery eNewsletter, October 2007

Diagnosed Cataracts Increase 60% In the Next 20 Years: Are You Ready?
Refractive Cataract Surgery eNewsletter, September 2007

Incorporating Toric IOLs into Your Lens Discussions
Refractive Cataract Surgery eNewsletter, August 2007

Selling the Presbyopic Lens Idea Better
Eyeworld Supplement, July 2007

Why Practices are Succeeding With Lifestyle IOLs
Refractive Cataract Surgery eNewsletter, June 2007

What’s Holding You Back?
Refractive Cataract Surgery eNewsletter, May2007

Succeed with Upgraded IOLs
Ophthalmology Management, January 2007

2006 / 2005

Building an Elective Vision Practice
Ophthalmology Management, November 2006

Vital Signs: Monitor and Improve the Performance of Your Practice
Ophthalmology Management, June 2005

Create Your Own LASIK Boom
Ophthalmology Management, January 2005